Archivo es la newsletter donde comparto historias y experiencias personales dirigiendo una marca de ropa. Escribo desde un enfoque cercano el proceso de diseñar, intereses y reflexiones.

  1. Read more: Igual no es para todo el mundo
    Igual no es para todo el mundo

    Igual no es para todo el mundo

    by Joaquín Meroño

    Ante una avalancha desmedida de nuevas marcas de ropa donde se copian diseños, estrategias y muchas otras acciones, careciendo por completo de pers...
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  2. Read more: Red Bull organizes a fitness club in Miami
    Red Bull organiza un club de fitness en Miami

    Red Bull organizes a fitness club in Miami

    by Joaquín Meroño

    Red Bull organizes a pop-up fitness club in Miami Beach, continuing to expand its reach in the fitness market. No other energy drink bra...
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  3. Read more: CrossFit Collaborations and Events
    Colaboraciones y eventos CrossFit

    CrossFit Collaborations and Events

    by Joaquín Meroño

    A lot has happened since the last archive. We've launched two pre-sale drops along with two CrossFit boxes that align with the human quality and p...
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  4. Read more: Open 2025: Who's In and Who's Out
    Open 2025: Quién está dentro y Quién está fuera

    Open 2025: Who's In and Who's Out

    by Joaquín Meroño

    Elite athletes at the Games represent less than 0.03% of the total athlete population.

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  5. Read more: Crossfit, Crossfit, Crossfit - Back to the origin
    Crossfit, Crossfit, Crossfit - Volver al origen

    Crossfit, Crossfit, Crossfit - Back to the origin

    by Joaquín Meroño

    Inspired by those same athletes, I now made the decision to scrap everything, even if I lost the investment, and redirect my focus. Focus on a sport that has given us everything, the one we fell in love with with Rich Froning, and to which we owe our lives.

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  6. Read more: Alexander Anasagasti - Meeting MRWK
    Alexander Anasagasti - Conociendo a MRWK

    Alexander Anasagasti - Meeting MRWK

    by Alberto Fernando Martínez

    A kickboxer in CrossFit If you practice CrossFit, it's rare that you don't know Alexander Anasagasti . Not only for his sporting side, but also...
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