Modern Athlete
by Joaquín Meroño
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As you may have noticed, we launched the Paris Drop with three pieces: a hoodie, a crewneck and a t-shirt. All with a quality cut and a design full of details inspired by France.
Also a video on our YouTube channel about the trip we made to Paris to take photos of the new drop and discover the city. An atypical collection of sights, fashion and getting to know who is behind Bileven.
In this drop I have decided to do things differently. Not to focus strictly on CrossFit, but on what happens when we leave training. That is why our new motto is “We design garments that transcend the sports field because the life of a modern athlete is not limited to a single scenario.”
And a new image. A necessary transition, a link between the old and the new Bileven where all those plans we make when we leave the box fit in. We want you to be a modern athlete, we want to be versatile and we want you to be able to wear the brand both inside and outside the box. Why wear brands depending on where you want to go?
To achieve this, I had to study and adjust the fabrics according to the need to adapt the garments to various situations, and I have done this with great effort and design. Without neglecting or skimping on quality, weight, with exclusive patterns, three-piece panels on the sleeves and oversized cuts to give just the style I am looking for.
Modern Athlete is you, it's our community. Because even though I don't know you personally, I'm sure that we share our unique style, interests, hobbies and very similar opinions. And I know this because if there's one good thing that writing this newsletter has given me, and I'm glad I decided to share my thoughts with you from time to time, it's that many of you write to tell me your opinion on any subject.
If you haven't done so, I encourage you to do so. It's comforting to know that there's someone out there who has something to say to you and who, believe it or not, helps me make a decision about a design or anything else. So, thank you.
Inspired by modern athletes, designed by modern athletes.
As Always, With Dedication.