New project

by Joaquín Meroño

In this first post I just want to present to you what the new project is so that you understand where the brand is going and know the entire process in more depth, from within.

At the end of 2019, a person excitedly wanted to found a clothing brand intended solely and exclusively for a still little-known sport, CrossFit. That person, Joaquín Meroño, made it possible thanks to the best athletes and friends who trusted in growing this wonderful brand called Bileven.

During all these years it has evolved and expanded throughout Europe and the United States together with Training Culture. I am proud to have achieved this reality that I would never have imagined, and I am sure that it will continue to be this way, convinced that success lies in the unconditional commitment of its great community. Faithful who have been there since the beginning and those who have joined along the way. But, above all, those who continue to trust, in each drop, in each design.

After several years doing everything possible to create quality and design, it is never enough. This is why I want to tell you that I am immersed in a new project within Bileven, I have already started working on it and I want you to be part of it. But it's still too early to present anything to you. You can follow it in the coming months…

Yes, I can tell you that this is the first of many posts from Archivo, the new blog / newsletter where I will tell the stories of a designer, creative and entrepreneur running a clothing brand. I also want to share from a closer perspective what I think about the clothes I design, interests, experiences and content that is not shared anywhere else that I find interesting. What to expect:

  • Stories and personal experiences with the brand
  • Personal approach to the clothes I design
  • Self-development and business-related information
  • "Link Lowdown" section where I share links to websites, products, articles and anything else worth sharing
  • Exclusive offers and discounts only for subscribers
  • Sent once a week

Link Lowdown

A collection of links to some of the clothes worth buying.

Jogger Pants — Apparently undervalued for being a basic product , but I assure you that you will not find the quality of the fabric and the fit of the cuffs so easily.

All Rights Designed Sweatshirt — The electric blue color and the boxy square cut are the best.

Original T-shirt — Wins much more in person due to the color contrast between blue / lilac and orange.

With Dedication T-shirt — Oversized washed fabric with a double lilac print and a spectacular design.

Bras and tights for girls — Everything super discounted with unbeatable quality.

Accessories — The wristbands are the perfect size and thickness to absorb sweat, I use them every day. And the one-size-fits-all socks fit each foot perfectly, I wear them for going out and for training.