Drop en junio

Drop in June

by Joaquín Meroño

What is creativity? I think it is about being disruptive, different and original. It is difficult to achieve and requires a boost called inspiration.

Inspiration doesn't come every day, but it's about integrating a daily rhythm of discipline so that things happen. One day you spend ten hours trying to achieve something and, perhaps, the best decision is to stop, because the next day in ten minutes you achieve the same thing. The brain is capricious like that.

Sometimes inspiration can be confused with copying. There is a fine line to falling into the trap. This is what sometimes happens between brands in the same sector, I prefer not to name names, but the community is intelligent.

Creativity and originality are a choice. Having people who value your ideas and recognize the work you do every day with dedication is a real privilege and pride.

For the CrossFit Games semi-finals we will launch a special drop of two t-shirts, one with Training Culture and a design focused on Lyon and another with Bileven at a global level. I hope you like them :)

And the date for the next drop has already been set, it will be in June. You have been able to see some details of some pieces on Instagram. As always, everything will be limited edition and will never be replenished, so stay tuned. This collection will be very important because it could mark the end of an era for the brand. As I already mentioned, a future full of changes is coming, betting on creativity, quality and design.

PS: For those who understand the world differently.

This is for you.

Link Lowdown

A collection of links to things I think are worth sharing.

Projects — We have created a section with some of the services we offer, such as unprinted t-shirts or helping you create your online store or business website. If you are interested, please contact us.

Weirdo T-Shirt — Last two t-shirts for those who are different.

Madrid Shirt — The limited edition of the Madrid Championship with the bear and the strawberry tree.

Jogger Pants — A wardrobe staple that will last forever. Fit and quality guaranteed.

Pearl Grey Short — A unique short with great detail.

Bra & Leggings — All things women on sale.