Red Bull organizes a fitness club in Miami

Red Bull organizes a pop-up fitness club in Miami Beach, continuing to expand its reach in the fitness market.

No other energy drink brand has the visibility and reach of Red Bull.

It was the first and only of its kind for years, (starting in 1987), and while other brands have gained some traction in the market, Red Bull continues to lead the way with product innovation, community gatherings, and unique events.

• Recently, Red Bull has been making a push into the fitness scene. It supports competitive fitness athletes and hosts training events across the country, attracting athletes from diverse backgrounds and CrossFitters.

Last weekend, Red Bull hosted the Red Bull Fitness Club pop-up in Miami Beach, FL. Games legend Noah Ohlsen hosted a group fitness experience with Chris Heria.

Some background

Last month, Ohlsen joined elite CrossFit athletes Laura Horvath and Jonne Koski as an official Red Bull athlete . The announcement of this partnership was huge, not just for Ohlsen, but also for the sport of competitive fitness, as yet another non-CrossFit brand is investing in CrossFit athletes and coaching.

This had been the goal of Ohlsen and his team for a long time.

"That's something that Bijan (Heravi) and I were open to from the beginning of my career and were pursuing is: how do we grow our space? Because the more brands we can bring in from abroad, I think the more eyes there are going to be on the sport," Ohlsen told Morning Chalk Up .