We've been combining fitness and streetwear design for quite some time. We wanted to explore lifestyle fashion, since, in a way, bileven encompassed more than just CrossFit.

We also went through a stage where we were, frankly, discouraged and disillusioned with the sport and, consequently, lost some interest.

We invested a lot of effort in rebranding to bring us closer to the streetwear or lifestyle world, shifting some of our focus away from fitness trends.

You saw a new logo and a new look, a new branding that had taken a lot of time and money. But I soon realized something.

My inner self didn't identify with all of this, and I felt like I was wrong, because bileven project was born with the purpose of being an exclusive brand dedicated to CrossFit, to be part of the sport's elite. With that purpose, it was founded in 2019, becoming one of the first brands in Spain and lovingly embraced by the entire athletic community.

Inspired by those same athletes, I now made the decision to scrap everything, even if I lost the investment, and redirect my focus. Focus on a sport that has given us everything, the one we fell in love with with Rich Froning, and to which we owe our lives.

I decided to go back to the roots. I returned to the original logo, to the original colors, and decided to be the bileven of the beginning, the competitive bileven, the 100% CrossFit bileven.

So, all I can say is that I won't lose focus, I will respect bileven's values, and I promise that everything that comes next is full CrossFit.

as always with dedication

inspired by athletes