Simplicity

In a conversation about consumerism and the products we choose to buy for our daily lives, I came to several conclusions that I didn't think I had so clear. We live in a globalized world where a shipment from Madrid is delivered the next day in New York. We have normalized buying a cup of coffee online that is shipped from China.

I analyzed the products I consume on a daily basis. I don't consider myself a consumerist at all, but rather a minimalist. I realized that once I try a type of product that fully satisfies my needs, I am forever loyal. Neither the cost, nor the recommendation of others, nor the novelty change my attitude.

Some examples of brands that I am religiously loyal to and whose products are non-negotiable for me are Apple, Mercedes, Aesop or the coffee that I have been buying for more than ten years in the same shop as always. When I tried the first iPhone, tired of the clumsiness of Android, there was never another option. When I saved up for a whole summer to buy my first MacBook, tired of endless Windows updates, there was never another option.

This is how I achieve simplicity and savings. And I'll explain why. Varying products to see if they work or not involves an expense. If they don't work, they just stay there and you have to replace them by buying another variant, or you have to sell them on the second-hand market, so they lose value. I advise you to always choose what works for you.

On the other hand, I gain time, because nothing from other brands in the same sector interests me anymore. I don't have to keep up to date, just keep up to date with what the most advanced technology in the world launches or buy the same cream that simply works best for me. Obviously everything has an expiration date. The only thing I have to worry about is keeping the stock by always buying the same product over and over again. When I have reached a period of time long enough to update or when the bottle runs out. It's that simple.

I apply the same method of simplicity to Bileven. After a long history and a wide catalogue of products launched on the market, with their due cost, I already know what works and what doesn't, at least in our community. And although you can always make mistakes and continue learning, experience and analysis help you to know how to make the right decisions.

Less but better, as Dieter Rams said, a simpler world where quality and efficiency are paramount. Be faithful to what exceeds your expectations. It may seem a drastic vision, but it works for me. Learning to simplify your life and your ideas will help you be happier.

As Always, With Dedication.