How much money does CrossFit move?

by Joaquín Meroño

The functional training brand, which has 517 affiliated boxes in Spain, endures the consequences of the covid-19 pandemic

The good moment that CrossFit is going through means that some of its most representative figures, such as Mat Fraser, can earn large amounts of money

After more than 20 years of existence, the CrossFit functional training brand, promoted by North American businessman Greg Glassman, has been able to grow and develop in an incredible way, becoming present in a total of 158 countries around the planet, which which means million-dollar income from clubs that are allowed to use the CrossFit brand.

The numbers in Spain reflect a more than correct resistance of the CrossFit world to the covid-19 pandemic, since only the loss of 1% of the boxes affiliated with this brand has been reported. With a total income of approximately $45 million worldwide from brand usage rights, CrossFit has become one of the most attractive economic showcases in the field of competition, so the numbers are not surprising. economic benefits that some of the most representative figures of this discipline enter, whether due to sporting merits, advertising contracts or social networks.

How much money does CrossFit generate?

An empire valued at 4 billion dollars. That is the legacy that Greg Glassman leaves after 20 years at the helm of the CrossFit brand. The American businessman resigned last summer as executive director of the brand , after some unfortunate statements on his social networks in the midst of the 'Blacks Lives Matter' movement against racism. He is replaced by Dave Castro, who is also the current director of the CrossFit Games .

Over two decades, the CrossFit brand has earned the trust of a total of 15,000 clubs that have affiliated with it throughout the planet. Each of these boxes must pay an annual fee of $3,000 for the right to use the brand. In addition, in order to be a CrossFit coach , a basic course is necessary through which the company ensures another source of income. The opening of the Open Series to the public is another of CrossFit's business avenues, which allows user registration, at $20 per participation, to be able to compete professionally and even have the opportunity to reach the CrossFit Games, the most important of the company.

The arrival of covid-19 has unfortunately meant the end of many sports centers, something that the CrossFit boxes, due to their own characteristics, have been able to overcome to a greater extent. “The perimeter closures in some communities have affected businesses, but many people have realized that they have to play sports. The capacity limitations affect all CrossFit boxes, but it cannot be compared with other gyms, because being industrial warehouses, we can maintain classes of fourteen people,” says Natalia Díez, general director of CrossFit in Spain to the website. palco23 , media specialized in sports economic information.

Who are the highest paid CrossFit figures?

The evolution of CrossFit, for which Greg Glassman has been one of the main people responsible, has led to an improvement in the economic conditions of its athletes, since not only the growth of the brand allows it to offer greater prizes to the winners of the competitions, but Furthermore, the greater recognition of these figures offers them the opportunity to see their income increase due to different contracts with advertising brands and even with their actions on social networks, among which Instagram and YouTube stand out.

Thanks to a study carried out by, you can find out what was an open secret: Mat Fraser , five-time champion of the CrossFit Games and recognized by the community as the greatest of all time (already retired from individual competition) , is number one both in terms of financial income and followers on Instagram and YouTube. With approximately 2.5 million followers on social networks, the American would pocket around $8,000 for each post on his social networks.

He is followed, with an average of 650,000 followers on social networks each, by Noah Olsen and the Canadians Brent Fikowski and Patrick Vellner. His income, well below Fraser's, ranges between $2,000 and $2,500 per publication.

In addition, we must take into account the financial amounts that are entered when entering the top 20 of the CrossFit Games. While the champion pockets almost $350,000, the second and third place take home $128,000 and $89,000, respectively, with the minimum prize being $8,000. The financial amount does not vary between the male and female categories, demonstrating once again that CrossFit has no gender.