
CrossFit Collaborations and Events
by Joaquín Meroño
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A lot has happened since the last archive. We've launched two pre-sale drops along with two CrossFit boxes that align with the human quality and principles we hold dear. One is Forza 13 and the other is Cobeña, two small and humble communities with incredible strength. And that's the most important thing and what I look for when collaborating.
I carefully consider who I work with and the purpose of the project. I don't want it to be just about selling or making clothes for the sake of it. I like to get to know the people behind them before doing anything. If you follow bileven™, you'll see that every drop has a purpose, a story behind it with meaning. The same here.
If you have an interesting idea, I invite you to contact me. While they don't need to be huge projects, sometimes the smallest ones become the most rewarding.
On the other hand, I'm looking into the possibility of attending more events this year. It's something I stopped doing since attending CrossFit competitions in Spain became an unprofitable investment due to the price hikes of the major organizations. It was worth it to get feedback from the community, and that's what I want to recover above all else. If you're planning to attend a specific event, don't hesitate to reply to this email ;)
We'll be at Hyrox in Valencia on March 8th to check out the experience, but sorry, I'm 100% CrossFit. No matter how much registration for the 2025 Open has dropped by 40%, no matter how much the organizers try to cut costs and destroy the brand, I think the sport has transcended CrossFit as an institution, and it's the community that practices it that gives life to new events like TurfGames or World Fitness Project . We'll see the future; what I'm sure of is that more and more people are practicing it. I'm sure you also have that friend who was the last person you'd see uploading training photos on Instagram.
I always want to know your opinion, so don't hesitate to write to me about anything.
as always with dedication,
inspired by athletes