Archivo es la newsletter donde comparto historias y experiencias personales dirigiendo una marca de ropa. Escribo desde un enfoque cercano el proceso de diseñar, intereses y reflexiones.
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Read more: Red Bull organizes a fitness club in Miami
Red Bull organizes a fitness club in Miami
by Joaquín Meroño
Red Bull organizes a pop-up fitness club in Miami Beach, continuing to expand its reach in the fitness market. No other energy drink bra...Read more -
Read more: CrossFit Collaborations and Events
CrossFit Collaborations and Events
by Joaquín Meroño
A lot has happened since the last archive. We've launched two pre-sale drops along with two CrossFit boxes that align with the human quality and p...Read more -
Read more: Open 2025: Who's In and Who's Out
Open 2025: Who's In and Who's Out
by Joaquín Meroño
Elite athletes at the Games represent less than 0.03% of the total athlete population.
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Read more: Crossfit, Crossfit, Crossfit - Back to the origin
Crossfit, Crossfit, Crossfit - Back to the origin
by Joaquín Meroño
Inspired by those same athletes, I now made the decision to scrap everything, even if I lost the investment, and redirect my focus. Focus on a sport that has given us everything, the one we fell in love with with Rich Froning, and to which we owe our lives.
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Read more: Modern Athlete
Modern Athlete
by Joaquín Meroño
As you may have noticed, we launched the Paris Drop with three pieces: a hoodie, a crewneck and a t-shirt. All with a quality cut and a design f...Read more -
Read more: Drop Paris
Drop Paris
by Joaquín Meroño
On November 3rd, the highest quality drop ever created by Bileven will be released with a design that I am especially proud of. The cut of each ...Read more
